Case Study  |  3 min read

RE DESIGN CRAIGSLIST

Year

2022

Role

UX/UI

During

14 Weeks

Device

Website

Tools

Project Overview

Craigslist is a popular online classifieds website, but its interface and user experience have remained unchanged for many years. The website's cluttered interface and outdated design have made it difficult for users to navigate and find what they're looking for. This redesign aims to modernize the website's design and improve its user experience without sacrificing simplicity and functionality.

Qualitative Research

We interviewed 14 potential users over Zoom calls to understand their challenges with the current website.

    Key insights derived from the interviews

    1. Users want a more
      modern and visually appealing design
    2. Users want a more
      intuitive and user-friendly interface
    3. Users want more
      personalization options and search filters

    User Flow

    We created a user flow to illustrate how the user navigates through the website.

    Low Fidelity Wireframes

    Colors & Fonts

    # FAFAFA
    # 6D3FF1
    # 190D3D
    # 8584A1
    # F7F7F7
    ‍

    SF Pro Display

    42 px
    Medium
    Headline1
    24 px
    Regular
    Headline 2
    18 px
    Medium
    Bodytext 1
    16 px
    Regular
    Bodytext 2
    14 px
    Regular
    Bodytext 3
    12 px
    Medium
    Link
    SF is a modern san serif with a geometric touch. It comes in 18 weights,10 uprights, and its matching italics.

    High Fidelity Screens

    What did I learn by doing this project?

    In this project, I wanted to preserve the website’s essence: the focus was on improving the website experience and keeping the elements that worked well for the users.
    I learned to look at site design from a different perspective and consider what might influence a company to make these design decisions.

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