TENGO
2022
Mobile
56 Weeks
21+
UX/UI
Project Overview
Tengo, a prototype developed at Reichman University's Media Innovation Lab (MiLab), is a collaborative project involving a diverse team of five students. The project focused on multidisciplinary collaboration and aimed to explore synergies and integrated work without a profit goal.
Tengo is a dedicated survey app for pregnant women, fostering connections and facilitating the exchange of pregnancy-related information. The goal is to create a supportive community where expecting mothers can share experiences, seek advice, and provide support, ultimately alleviating stress and reducing uncertainty throughout pregnancy.
Design Process
We followed the double diamond process and design thinking process to ensure that our decisions were supported through user research and feedback.
Qualitative Research
We interviewed twelve pregnant women to gain deeper insights into their experiences and emotions and better understand the problem. The ultimate goal was to find design opportunities and refine the requirements for the project until we had the right solutions.
What did we find?
Pregnant women often feel isolated and overwhelmed during their pregnancy journey.
Pregnant women have many questions about their pregnancy, but they may not feel comfortable asking their doctors or family members.
Pregnant women often turn to online forums and communities to find answers and support.
How might we provide a pregnant woman with the social support and confidence she needs for the pregnancy period?
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Solution
A match-maker app for pregnant women meant to create connections between women sharing the same life state.
But, On week 10, we understood we had a problem we couldn't solve. We understood that a significant part of the solution was getting data on our users to get the right match, but we needed to know how to get the data.
So we decided to change our direction- we have got back to the interviews and the experts from the first weeks and looked for pain that may fit. We saw that all the women asked for information, and they had no one to ask. We decided to create a circle of women who could give and get information from one another—a kind of community that you can call "pregnant women wisdom" without based on previous data.
We turned back and did the entire process from the beginning. We did sketches and wireframes, and then we did Gorilla testing to determine all the usability problems we could have in the app.
Low Fidelity Wireframes
We created our first visual representation of our ideas. We used our sketches to guide us during the wireframing portion of our design process. The main takeaway from our low-fidelity wireframe was to consider how we could incorporate a better way for users to ask and answer questions in a fun way.
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Colors & Fonts
Outfit
Logo
Look & Feel
As the first part of the UI design process, we experimented with different colors and styles. We focus on colors and visual elements that can distinguish the app from other pregnant women apps.
- Using White and pink as base colors.
- Adding gray as an accent color.
- Rounded edges and circles for a friendlier look.
High Fidelity Screens
Prototype & Testing
With the help of Figma, We created a low-fidelity, clickable prototype. We tasted this prototype with twelve end users. We asked them to complete several tasks, such as posting a question, answering a question, and searching for information. We also asked for their feedback on the app's design and usability. Based on our feedback, we made several changes to the app's design and functionality. We added more options for customizing profiles, made the search feature more prominent, and improved the notification system.
Project learning
Tengo was the first project I worked on that involved conceptualizing an app from scratch. I was a bit nervous to start since I would not have a detailed design brief or an existing design to reference, but I realized that I had a strong understanding of the user context and goals. I had a lot of fun working on Tengo and relished my creative freedom in designing something new. The teamwork was exceptional; we had an incredible time together and learned a lot from each other; each of us brought his perspective to the product.
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